DC Comics and Mattel Extend Partnership
Yesterday, DC Comics and Mattel, Inc. announced a new multi-year agreement that will extend their partnership into unprecedented territory for the next several years. Most notably, Mattel will now have access to the complete DC Comics universe, spanning more than a thousand DC superheroes and super villains. Among them, classics like Batman, Superman, Green Lantern and Wonder Woman, along with the more obscure heroes like Aquaman, Green Arrow, Hawkman and Shazam. The deal will also include new toy lines for the long awaited Dark Knight Rises and Man of Steel films, as well as a number of animated series for Cartoon Network. Mattel Vice President Tim Kilpin was understandably excited about the future of the relationship. "We are thrilled to further our long-standing partnership with Warner Bros. Consumer Products and support the extensive DC Comics portfolio's development. The DC Comics characters are rich in story and we look forward to bringing these popular characters to life through innovative product design."